Electronic Arts Inc. (NASDAQ:ERTS) today announced the launch of SKATE, an all-new extreme, high-flying skateboarding game for mobile phones. The newest franchise from EA Mobile, SKATE lets anyone with a cell phone hit the half-pipe to perform ollies, grinds and many more tricks.

In SKATE, players can choose to play freestyle or skate their way through the fictional city of San Vanelona on a mission to become a skateboarding superstar by pulling off enough slick moves to capture the cameras and land on the cover of Thrasher magazine. Delivering a mobile game experience that captures the essence and authenticity of the console title, SKATE also features professional skaters such as Danny Way, Chris Cole, Mike Carroll and Rob Dyrdek for players to interact with.