Introduces Lifestyle Blog, Facebook Application and Multiple-Store Gift Registries
To help shoppers more easily share ideas and enjoy the benefits of shopping on the Web, SHOP.COM today unveiled a new lifestyle blog -- The Shopping Vine™, a shopping application for Facebook users and upgraded gift registry tools that make it simple to build, share and manage gift lists from hundreds of name brand retailers. The company also committed to a fourth edition of its popular fantasy shopping game, Cart Me Away™ with a major sponsor, to be announced shortly, and even larger prize values. SHOP.COM, is an ecommerce multi-merchant site where shoppers can search, compare and buy from hundreds of their favorite stores using the convenience of its universal shopping cart, OneCart™.
“As online shoppers are becoming increasingly more efficient in communicating, connecting and sharing online, we are constantly reviewing and updating our existing offerings as well as developing and testing new features to help our customers shop more efficiently and more enjoyably,” said Mondy Beller, senior vice president of marketing for SHOP.COM. “We’re excited about our blog, our new desktop widget and enhanced gift registries and how these elements over time will help build communities for our shoppers.”
SHOP.COM’s new playful, intelligent and knowledgeable lifestyle blog, The Shopping Vine (www.theshoppingvine.com), features affordable, yet fashion-forward apparel, fun gadgets and household items, unique and healthy recipes, and simple tips to make running a household a little easier. Updated five times a week, SHOP.COM experts contribute to the blog which also features an inspirational quote, a Shopping Pick of the Week and soon to launch, guest expert bloggers, surveys, polls, and more.
For Facebook, SHOP.COM released a new shopping application allowing users to search SHOP.COM, add products to their Wish Lists, view their friends’ SHOP.COM Wish Lists and share product information. In addition, SHOP.COM introduced upgraded gift registries for its shoppers so that they can easily find, create and manage their own gift registry selecting products from hundreds of name brand retailers. Now, SHOP.COM users can sort by price, store, and name as well as locate other registries by name and state and manage their own registries through select views such as only seeing what has been bought.
The fourth edition of the company’s popular online fantasy shopping game, Cart Me Away™ (www.cartmeaway.com) will be sponsored by a major advertiser who will significantly increase the prize values. New features of the game include a voting capability allowing players to select the appropriate date to bring to the company holiday party as well as mobile alerts and much more.
About SHOP.COM
SHOP.COM is the destination online marketplace where consumers can conveniently and efficiently shop online. Designed with the busy woman in mind, SHOP.COM offers an authoritative selection of products from well-known brand name merchants and high quality specialty retailers. At SHOP.COM, consumers can shop across all the merchants – from research and comparison to gifting and purchasing –using OneCart™ and one personal password-protected account. OneCart is SHOP.COM’s unique, proprietary patented solution that fully integrates all SHOP.COM merchant partners to allow a single online shopping experience. Privately-held, SHOP.COM is a California-based company with offices in New York City and London. For more information, visit the company’s website at www.SHOP.COM.