The Hershey Company and Idearc Media Sweeten the Hershey Verizon Yellow Pages; New Directories for Harrisburg and Gettysburg Feature Stories of Local Heroes
Residents in Hershey, Harrisburg and Gettysburg can experience the fastest and easiest way to find local community and shopping information, courtesy of Idearc Media Corp., home to Superpages.com® and publisher of the Verizon® Yellow Pages. In addition to the local Verizon Yellow Pages directories, area residents and advertisers can benefit from a variety of products including Superpages.com, the compact Verizon Yellow Pages Companion Directory, direct mail postcards and a booklet for new movers.
Unwrap the Hershey Verizon Yellow Pages
Idearc Media and The Hershey Company have ‘melted’ together to develop a cover good enough to eat for the 2007 Hershey Verizon Yellow Pages.
Residents and businesses recently received the Hershey Verizon Yellow Pages. The cover features two Hershey’s® chocolate bars, one milk chocolate and one Special Dark®.
The Hershey Verizon Yellow Pages includes listings for Shellsville, Annville, Elizabethtown, Hummelstown, Mt. Gretna and Palmyra.
Stories of a Model Mentor, Assisting Non-Profits, Helping Others Pursue Dreams, a Winning Coach and Funding for Skilled Care in the Harrisburg Verizon Yellow Pages
The Harrisburg Metro and West Shore Verizon Yellow Pages directories, currently being distributed to area residents and businesses, include six stories from local heroes featured throughout the books:
* Yvette Porter mentors students through the Camp Curtin YMCA Black Achievers Program. She teaches kids valuable business skills and helps them discover previously unknown opportunities. She was one of 12 employees of Highmark, Inc. to receive a 2006 “Corporate Champions" Jefferson Award.
* Claudia Dubaldi, a Highmark Blue Shield employee, volunteers more than 15 hours a month to Susquehanna Service Dogs and Keystone Human Services. Dubaldi also volunteers at the Whitaker Center for Science and the Arts and United Way of the Capital Region. She was one of 12 employees of Highmark, Inc. to receive a 2006 “Corporate Champions" Jefferson Award.
* Esmeralda Hetrick was instrumental in the formation of Estamos Unidos of Pennsylvania, a Hispanic nonprofit organization with the mission of promoting educational and cultural awareness among youth. Hetrick was one of 12 employees of Highmark, Inc. to receive a 2006 “Corporate Champions” Jefferson Award.
* Linda Kreiser is the field hockey coach at Lower Dauphin High School (LDHS). A graduate of the school, Kreiser returned to lead LDHS to multiple championships. Kreiser was named the 2006 National High School Coach of the Year by the National Field Hockey Coaches Association.
* Betty Hungerford is the director of development for Homeland Center, a personal care home and skilled nursing facility providing a wide variety of services to the aging population of the greater Harrisburg area. She was recognized as the 2006 Fundraising Professional of the Year by the Association of Fundraising Professionals.
* The RASE Project is an advocacy organization for those recovering from addiction. The group deals with insurance companies, doctors and the Attorney General’s office on behalf of addicts who have been denied treatment. The RASE Project also provides social outlets to those in recovery in order to assist them in becoming contributing members of the community.
In addition to the local heroes, the Harrisburg Metro directory features:
* the Inside Look™ Community Magazine, a fact-filled guide with information on must-see attractions, museums and theaters, recreation and activities and a stadium guide;
* a Dining Your Way!® restaurant guide, which spotlights area restaurants with an A-Z index, menus and maps;
* a Physicians Guide and a Lawyers Guide both organized by specialty;
* detailed area maps; and
* valuable coupons from many local businesses.
Harrisburg and Hershey Combined into One Compact Directory for On-the-Go Use
Residents and businesses in Harrisburg and Hershey will also receive a Harrisburg-Hershey Verizon® Yellow Pages Companion Directory, a compact directory sized for a glove compartment or briefcase. The Harrisburg-Hershey companion directory includes listings and advertisements from both areas, a Dining Your Way! restaurant guide and money-saving coupons. According to industry research, companion directories deliver about 40 percent additional calls to advertisers.1
The Verizon Yellow Pages Provides Gettysburg’s Addresses
Gettysburg residents and businesses received the Gettysburg Regional and the Hanover-New Oxford Regional Verizon Yellow Pages directories earlier this summer. The Gettysburg directories featured many of the same features as the Harrisburg directory including the Inside Look™ Community Magazine, area maps, a Dining Your Way! guide and coupons. Idearc Media has recognized three local heroes for their contributions to the community and featured their stories in the Gettysburg directories.
* Bill Grandia, a technology education teacher at Delone Catholic High School, is known for his dedication to his students and commitment to excellence in teaching. He serves as the transportation director at Delone and is very active in the Boy Scouts of America program in his community.
* Gettysburg Times supplies newspapers for elementary, middle and high school classrooms through the Newspapers in Education program. The newspaper not only provides a daily copy of the paper for educators and their students, but also lesson plans for teachers. The program has instilled a love of reading and the news in local children.
* Gettysburg High School Band donated band uniforms to the Stringer High School Marching Band in Stringer, Mississippi, whose own band uniforms were damaged or lost during Hurricane Katrina.
Recycling Outdated Directories
Idearc Media encourages residents to recycle outdated directories by participating in existing curbside recycling programs. To receive information on recycling visit www.superpages.com, enter “recycling” in the first search box and city and state in the second search field.
Idearc Media Offers ‘Solutions’ to Businesses and Consumers
Idearc Media has expanded its multi-product platform of products in Harrisburg, Hershey and Gettysburg with the recent introduction of Solutions Direct™ and Solutions on the Move™.
Solutions Direct is a packet of glossy, full-color postcards developed specifically for homeowners in Harrisburg and Hershey. The postcards, mailed quarterly, can change by season and promote businesses when homeowners are most likely to need goods or services -- for example, the spring/summer for landscaping services. For more information visit SolutionsDirectMail.com (www.solutionsdirectmail.com).
Solutions on the Move is a bound booklet containing money-saving offers for new movers on local services, products, professionals and entertainment, specific to Gettysburg and Harrisburg. The booklet is delivered directly to homeowners after connection of a new telephone service and is also provided through realtors.
Enhanced Local Search Experience With Superpages.com
People who prefer to use the Internet can use Superpages.com (www.superpages.com), the expert in local search, to find local and national businesses and to compare goods and services when they are ready to buy. In 2006, Superpages.com had more than 2.8 billion network searches and more than 18 million small-to-medium-sized business listings in the United States, 11 million of which feature enhanced content.
Superpages.com recently enhanced the user and search experience with a new, sleek and simplified look and more relevant, locally focused search results. An improved mapping capability provides a bird’s eye view of the locations searched.
In 2006, over 1.5 million searches were conducted on Superpages.com in Harrisburg. Pennsylvania ranked as the fifth most searched state with over 51 million searches conducted.
About Idearc Inc.
Idearc Inc. connects buyers and sellers with its multi-platform of advertising solutions including Verizon® Yellow Pages, Verizon® White Pages, smaller-sized portable Verizon® Yellow Pages Companion Directories, Superpages.com®, Superpages MobileSM, Solutions At Hand™ magazine, Solutions at Home™ magazine, and Solutions on the Move™ and Solutions Direct™ direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.Idearc.com.
IDEARC’S ONLINE NEWS CENTER: Idearc news releases, fact sheets, biographies, media contacts, high quality video and images, and other information are available at Idearc’s News Center on the World Wide Web at www.Idearc.com/pressroom.
1 "Companion/Mini/Plus Directories: The Value Continues!", CRM Associates, July 2007.