--Idearc Media Corp., home to Superpages.com® and publisher of the Verizon® Yellow Pages, is currently distributing the Salem-Mid Valley and Albany-Corvallis Verizon Yellow Pages directories.
Both directories feature the same listings and features, but different covers differentiate the two markets. The Salem-Mid Valley directory cover has a picture of Willamette University and the Albany-Corvallis directory cover captures an image of the Harris Bridge.
“Although the directories’ content is the same for each community, using two different covers caters to the markets and provides a directory that consumers can recognize as their own,” said Jim Allison, general sales manager of Idearc Media. “We have received many positive comments from local advertisers who like the personal feel of the customized covers.”
The 2007-2008 Salem-Mid Valley and Albany-Corvallis Verizon Yellow Pages include features to increase usage such as a Dining Your Way!® restaurant guide, which highlights area restaurants, and money-saving coupons from many local businesses.
Idearc Media encourages residents to recycle outdated directories by participating in recycling programs. For a complete list of recycling sites in Marion County visit www.co.marion.or.us/PW/ES/recycle/depot.htm. Consumers can receive more information on recycling by visiting www.superpages.com. Enter “recycling” in the first search box and city and state in the second search field.
People who prefer to use the Internet can use Superpages.com (www.superpages.com), the expert in local search, to find local and national businesses and to compare goods and services when they are ready to buy. In 2006, Superpages.com had more than 2.8 billion network searches and more than 18 million small-to-medium-sized business listings in the United States, 11 million of which feature enhanced content.
Superpages.com recently enhanced the user and search experience with a new, sleek and simplified look and more relevant, locally focused search results.
In 2006, Salem was the second most searched city in Oregon with nearly one million searches conducted on Superpages.com.
About Idearc Inc.
Idearc Inc. connects buyers and sellers with its multi-platform of advertising solutions including Verizon® Yellow Pages, Verizon® White Pages, smaller-sized portable Verizon® Yellow Pages Companion Directories, Superpages.com®, Superpages MobileSM, Solutions At Hand™ magazine, Solutions at Home™ magazine, and Solutions on the Move™ and Solutions Direct™ direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.Idearc.com.
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