Idearc Media’s Expanded Portfolio Includes Verizon Yellow Pages Companion Directory and Solutions At Hand Home Improvement Magazine
Idearc Media Corp., home to Superpages.com® and publisher of the Verizon® Yellow Pages, is the only major yellow pages publisher to provide area residents and businesses with a compact directory sized for on-the-go use.
The Hackensack, Englewood, Ridgewood and Rutherford Verizon® Yellow Pages Companion Directory, currently being distributed, benefits both consumers and advertisers. Consumers can take advantage of the conveniently sized directory, placing it in a glove compartment or briefcase. Businesses benefit from advertising in the companion directory because industry research shows companion directories deliver about 40 percent additional calls to businesses that advertise in it.1
Also being distributed are the Hackensack Area, Englewood Area, Ridgewood Area and Rutherford Area Verizon Yellow Pages. Idearc Media is the official yellow pages of the New York Giants. The Bergen County directories feature cover photos of the New York Giants and local information including:
* the Inside Look™ Community Magazine, a fact-filled guide with information on must-see attractions, museums and theaters, recreation and activities, and area maps;
* a Dining Your Way!® restaurant guide spotlighting area restaurants with an A-Z index, menus and maps;
* comprehensive white pages covering all of Bergen County; and
* coupons from many local businesses.
Idearc Media encourages residents to recycle outdated directories by participating in existing curbside recycling programs. Consumers can learn about recycling in Bergen County by referring to the Recycling Guide in the Hackensack Area, Englewood Area, Ridgewood Area and Rutherford Area Verizon Yellow Pages. To receive more information on recycling, visit www.superpages.com, enter “recycling” in the first search box and enter city and state in the second search field.
Idearc Media Provides ‘Solutions’ for Businesses and Consumers
In addition to the Verizon Yellow Pages and Superpages.com, Idearc Media is expanding its multi-product portfolio by recently introducing new publication, Solutions At Hand™. The new magazine comprises editorial content from Meredith Publishing, publishers of Ladies Home Journal and Better Homes and Gardens, and local advertising content exclusively for Bergen County, providing a one-stop local resource for enhancing every aspect of the home and yard.
The Bergen County August-October issue features an article by Mitchell Gold and Bob Williams, a popular interior design duo. In the new issue, the team shares their ideas on how to seasonally update a room in the cover article “Two Seasons, One Room.”
The cover photo features chic furniture designed by Gold and Williams and a cameo appearance from Lulu, the team’s English bulldog. Lulu has appeared in several magazines as well as on the cover of Gold and Williams’ new book, Let’s Get Comfortable.
Other features in this Solutions At Hand issue include:
* Outdoor Paradise – Entertain and relax in the backyard with outdoor rooms that feature all the comforts of home;
* Make-Over Your Garage – Deck out your garage with hip new improvements, including sleek storage systems, colorful flooring and functional work spaces;
* Cabinet Meeting – Customize your kitchen with new cabinetry and a whole new ambience; and
* Pave the Way – Let a brand-new driveway welcome guests to your home
Solutions at Hand is published quarterly; to subscribe, visit SolutionsAtHand.com (www.solutionsathand.com).
Enhanced Local Search Experience
People who prefer to use the Internet can use Superpages.com (www.superpages.com), the expert in local search, to find local and national businesses and to compare goods and services when they are ready to buy. In 2006, Superpages.com had more than 2.8 billion network searches and more than 18 million small-to-medium-sized business listings in the United States, 11 million of which feature enhanced content.
Superpages.com recently enhanced the user and search experience with a new, sleek and simplified look and more relevant, locally focused search results. An improved mapping capability provides a bird’s eye view of the locations searched.
In 2006, New Jersey ranked as the seventh most searched state with more than 41 million searches conducted on Superpages.com.
About Idearc Inc.
Idearc Inc. (NYSE:IAR) connects buyers and sellers with its multi-platform of advertising solutions including Verizon® Yellow Pages, Verizon® White Pages, smaller-sized portable Verizon® Yellow Pages Companion Directories, Superpages.com®, Superpages MobileSM, Solutions At Hand™ magazine, Solutions at Home™ magazine, and Solutions on the Move™ and Solutions Direct™ direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.Idearc.com.
IDEARC’S ONLINE NEWS CENTER: Idearc news releases, fact sheets, biographies, media contacts, high quality video and images, and other information are available at Idearc’s News Center on the World Wide Web at www.idearc.com/pressroom.