Industry Unites to Support Federal Campaign Aimed at Preventing Underage Drinking
Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits and wine, is honored to support the federal government’s “We Don’t Serve Teens Week,” a week-long campaign aimed at preventing underage drinking and reminding adults that most teens get alcohol from family and friends. In addition to supporting industry efforts through the Distilled Spirits Council of the United States and The Century Council, Beam Global is working with several partners to deliver the “We Don’t Serve Teens” message.
The “We Don’t Serve Teens” campaign provides adults information about teen drinking, how to reduce teens’ access to alcohol and practical tips on talking to teens about alcohol. It also reminds adults that providing alcohol to those who are not of legal purchase age is unsafe, illegal and irresponsible.
Beam Global joins federal and state government leaders, state attorneys general, media organizations, community groups and other companies within the distilled spirits industry in supporting this initiative through donating advertising space, running public service announcements, and displaying and distributing free materials to encourage adults to visit the campaign website, www.dontserveteens.com.
“As students return to school, it is important that parents keep them safe by not allowing underage drinking,” stated Chris Swonger, senior vice president of corporate affairs, Beam Global Spirits & Wine. “Beam Global is committed to keeping our products out of the hands of those who are not of legal purchase age. We strongly support ‘We Don’t Serve Teens’ and hope that parents and other adults get the message that providing alcohol to teens is not only illegal, but also dangerous.”
In addition, Beam Global and its media buying partner, Zenith Optimedia, have secured donated time for “We Don’t Serve Teens” public service radio announcements in 10 major radio markets.
Beam Global Spirits & Wine has an extensive history of supporting programs that help fight drunk driving and underage drinking. Through its drink smart® responsibility platform, Beam Global underscores the importance of making responsible decisions about alcohol with a reminder of these basic principles 1) if you’re under 21, don’t drink; 2) if you’re of legal purchase age and choose to drink, do so in moderation; 3) never drive drunk and 4) if you can’t drink responsibly, don’t drink at all.
Beam Global has also taken drunk driving prevention to a new level with an innovative partnership. Beam has joined forces with the National Association of Drug Court Professionals to launch the National Center for DWI Courts (NCDC), which focuses solely on hard core drunk driving offenders. Hardcore drunk drivers cause a disproportionate share of alcohol related traffic fatalities and are the most dangerous individuals on our roads. DWI Courts and the Judges that support them are on the frontline in our fight to eliminate drunk driving. NCDC raises awareness about the effectiveness of DWI Courts and provides training and research to court personnel as DWI Courts are launched throughout the country.
About Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Larios® Gin, Whisky DYC®, Teacher’s® Whisky, DeKuyper® Liqueurs, Knob Creek® Bourbon, Starbucks™ Liqueurs and Clos du Bois® Wines. Beam Global Spirits & Wine is part of Fortune Brands Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.
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