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Multiply Moves to Set the Standard With Mobile Version for iPhone

Social Networking Innovator Pushes the Envelope With Feature-Rich, Media-Sharing Capabilities

Pushing the envelope of social networking capabilities again, Multiply, Inc. (http://multiply.com), today announced that it has brought the web functionality of its social networking site to users of the celebrated iPhone. By developing an extremely robust mobile version of its Multiply.com site (http://multiply.com/m), iPhone users will welcome Multiply’s extended mobile social networking, multi-media sharing, and communications capabilities.

Last fall, Multiply was the first online social network to enable its users to post photos, videos, blog entries, and links from any email-enabled device such as mobile phones and blackberries. (See: http://multiply.com/info/press/mobile.) With the release of its mobile version fully optimized around the iPhone, Multiply is once more demonstrating its leadership as its offering is the most feature-rich, mobile media-sharing solution available. Further, Multiply was careful not to compromise users’ ability to replicate the unrivaled multi-media sharing and communications functionality that its web-based social networking site already delivers.

Nearly all of Multiply’s robust web-based features are available on its new mobile version, which among other things lets users perform the following functions directly from their iPhones:

* View blog entries, videos, photos, reviews, events, and more from friends and friends-of-friends
* Customize settings to determine who can see posted photos, videos, and blog entries
* Add comments and replies to blogs, videos, photos, etc.
* Invite new users to join Multiply
* Visit “group” sites to see content based on common interests

When users login to http://multiply.com/m, they are taken directly to Multiply’s unique message board. Each user’s message board notifies them whenever someone in their social network has shared new photos, videos and other posts – and when new replies have been added to posts. Now, staying in touch just got easier and more convenient with users being able to extend the power of Multiply’s social networking, multi-media sharing and communication tools with their iPhone. (Click here for accessible artwork: http://press.multiply.com/photos/album/1/.)

“Multiply has always strived to create a compelling, personal experience for our users. We have worked to create applications and features that our family, friends and colleagues would want, because Multiply is about communicating and sharing with people we most care about, not profile-surfing or adding strangers as friends,” noted Peter Pezaris, Multiply’s CEO. “Our new iPhone version allows our users to stay in touch remotely with their friends and family, yet does so without compromising on the powerful functionality that Multiply’s web-based site already delivers.”

With Multiply, users control who they are networked with via personal identifiers like “cousin,” “roommate,” or “neighbor.” These relationships, when used to describe individuals two or three “degrees” away, help provide a more realistic representation of a real-world network than any other social networking service. Multiply’s approach to privacy also gives users granular control over who can access and see every conversation, photo, video, blog or calendar event that they post, and whose content one does or does not want to see.

About Multiply Inc.

With offices in New York, NY, San Francisco, CA and Boca Raton, FL, Multiply gives people the ability to share personal content with a wider, more relevant audience by leveraging trusted relationships to share with friends-of-friends. This small-group approach to social networking ensures that more of the people you know and care about – and fewer strangers – see your personal content. Multiply's feature-set appeals to a broad array of individuals who are not only concerned with privacy issues surrounding mainstream social networks, but who also value content created by people they know in real life. Multiply, which in 2007 was named to AlwaysOn's OnHollywood 100 list of the top private digital entertainment and media companies, is privately-held with backing by Transcosmos and private investors. For more information, interested parties can visit http://multiply.com

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