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WorldMate Mobile Travel Services Now Free for Nokia S60 Device Users

The Number One Travel Tool Goes "Freemium"

WorldMate Inc., a leading provider of travel services for mobile devices, today announced WorldMate is now free for Nokia S60 smartphone users. This product represents the first "Freemium" travel service for S60 devices, providing added value for consumers and frequent fliers alike. Through WorldMate’s services, travelers across the globe can access the superior mobile travel tool at no charge.

The new WorldMate for S60 is a powerful mobile travel application that provides the most comprehensive collection of sophisticated software features. With the release of the S60 version, WorldMate provides best-of-class services to assist the on-the-go traveler. Basic travel services ranging from world clocks through weather forecasts to currency conversion are provided for free. Only a handful of specific premium services including comprehensive flight schedules and real-time flight status require a paid professional subscription.

“WorldMate's proliferation and the richness of our application enable us to take this important step, making our mobile service closer to Internet offerings,” said WorldMate CEO Nadav Gur. “Consumers expect basic content services to be free, and we agree. Beginning with this product we will only charge for our premium services, that provide significant value to frequent business travelers.”

WorldMate’s feature set include weather forecasts, world clocks, a currency converter and a world day / night map. The new S60 WorldMate version also contains the Weathercaster service, the users’ favorite audio / visual tool that pushes weather updates to the user. Premium services include real-time flight status, flight schedules and satellite weather imagery, and are available for a subscription fee. Purchasing a subscription can be easily done on the phone using MobiMate's secure shopping cart.

WorldMate can be downloaded for free at http://www.mobimate.com or over-the-air at http://mobile.mobimate.com.

About WorldMate

A wholly-owned US subsidiary of Lod, Israel-based MobiMate Ltd., WorldMate is a leading provider of mobile travel-related services. Its best-selling software by the same name offers an easy-to-use application that automatically delivers valuable content and services to users’ cell phones, turning their mobile devices into a personal travel assistant. Removing stress and paperwork from the travel experience while saving time and money, its host of features put flight status updates, flight schedules, weather, forecasts and currency information in subscribers’ hands in real-time. Additional utilities include calculators and world clocks. WorldMate can be downloaded from: www.mobimate.com.

The WorldMate® product line is available on the J2ME, BlackBerry®, Palm OS®, all Microsoft Windows Mobile versions, Symbian UIQ S60 and S80 Communicators and Desktop PC platforms. It is the only mobile application worldwide that is a top-10 best seller on more than five platforms. Handset manufacturers including Nokia, Sony-Ericsson and Hewlett Packard bundle WorldMate’s products with their devices, and along with Palm, Symbian and others, have recognized the company’s industry leadership. A seven-time recipient of the Handango Champion award in several categories, WorldMate has also received accolades from publications including Geek.com, Pocket PC Magazine, PC Magazine and ZDNet.

MobiMate and WorldMate are registered trademarks of MobiMate, Ltd. S60 is a registered trademark owned by Nokia Corp. All other trade names and trademarks are the property of their respective holders.

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