Vertical Alliance Group Inc. (VAG) today launched BestHousingValue.com, a Web site that connects developers and dealers of modular and manufactured homes with interested home buyers.
Vertical Alliance created the site to meet a growing consumer demand for housing information on the Internet. According to the National Association of Realtors, use of the Internet to search for a home has risen dramatically from two percent of buyers in 1995 to more than 77 percent in 2005.
“The rate of consumers searching for online housing information is growing exponentially,” said Jay Wommack, founder, president and CEO of Vertical Alliance Group. “Our primary goal with BestHousingValue.com is fulfilling a need for a segment of home buyers by connecting them with modular and manufactured housing developers. The Web site is also designed to generate pre-qualified leads for developers who pay a low monthly fee to advertise on the site and post company profiles. Vertical Alliance Group works with the housing developers to maximize lead conversion and ensure a more efficient sales process.”
Visitors to BestHousingValue.com click on a developer’s or dealer’s banner ad, or search for companies by state or category. That leads to the developer’s detailed profile page, which provides prospective buyers with everything they need to make an informed decision regarding the modular or manufactured home of their choice. Interested visitors then can submit their contact details directly to their preferred housing provider for further follow-up and information.
The profile page includes custom-written copy and graphics, as well as audio and video messages. It’s designed to pre-qualify buyers before they ever speak with a salesperson. The efficiencies gained by a developer’s sales staff using this system can be dramatic.
Content on BestHousingValue.com consists primarily of advertising and company description space purchased by modular or manufactured housing developers for a low fee that includes not just the ads, but proactive customer support, ad tracking, advertising consulting and more.
About Vertical Alliance Group Inc.
Vertical Alliance Group Inc. is an online publisher that provides direct marketing services – including lead generation for a variety of personal and business services, and targeted recruiting of pre-qualified employees – for clients in 20 niche industry segments. Headquartered in Texarkana, Texas with offices in Dallas, Vertical Alliance hosts and manages more than 40 Web sites, using response engine marketing to increase its clients’ “Basic Unit of Wealth.” For more information, visit http://www.verticalag.com or http://www.besthousingvalue.com.