Step2 has appointed Cleveland-based Optiem as its digital marketing agency of record, creating a strategic partnership between the two firms.
Step2 is the world's largest rotational molder of plastics, known for high-quality creative play children toys, home and garden fixtures, storage solutions and nearly indestructible mailboxes.
“We selected Optiem as our agency of record because they truly understand search marketing and how to leverage the Net,” said Rob MacKay, Step2 VP Internet Sales and Marketing. “Optiem understands search is the connective tissue binding all other interactive forms of marketing including new media and optimized content development.”
Optiem is providing Step2 with online and digital media strategy, search engine optimization, online PR, and optimized site content. Optiem is also conducting consumer online behavior analysis for the plastics giant, providing feedback and strategy geared to increase Internet sales and website visitor conversions.
“It's not only great to work with such a great brand as Step2,” said Clyde Miles, Chief Strategist for client approaches to interactive and online strategy. “It's great to see firms large and small embracing the concepts of online marketing and search strategy. This is the direction new marketing is headed, and smart companies are ahead of the curve and reaping the benefits.”
EDITORS NOTE: Based in Cleveland, Optiem is one of the top interactive marketing agencies in the Midwest. Optiem's clients include Things Remembered, Calphalon, Step2, Sherwin-Williams, Cuyahoga County Public Library, The Cleveland Clinic Foundation, Case Western Reserve University, Ohio Tobacco Prevention Foundation, NorTech, Original Mattress Factory, The City Club of Cleveland, and JumpStart. To contact Optiem, visit www.optiem.com or call 216-574-8700.
The Step2 Company, LLC, established in 1991 and headquartered in Ohio, is the world's largest rotational molder of plastics. Privately held, Step2 manufactures and distributes a wide range of products for home and play including toddler toys, play kitchens, swing sets, home and garden, storage solutions and mailboxes. Step2 enjoys a global distribution network stretching throughout the United States, Canada, Mexico and more than 70 other countries.