John Burry Shares Case Studies on Profitable Ways to Deploy Mobile Services
Off-Deck Mobile Content and Search Conference
--(BUSINESS WIRE)--Action Engine:
What: "Strategies to Drive Further Usage of Mobile Search" will
review past deployments and lessons learned on how to make
searching for mobile content a more user-friendly
experience. The presentation will outline practical steps
that operators and content providers can take to
successfully launch mobile services - in terms of both
consumer uptake and profitability.
"Business Models for the Future: Offering Location-Based
Search" brings together a seasoned panel of leading wireless
players, including Action Engine, MSN Mobile, and Mobile
Commerce, to debate the best ways to increase the
popularity of location-based services among the masses.
Who: John Burry, Chief Architect, Action Engine
When: Off-Deck Mobile Content and Search Conference
Organized by Informa Telecoms & Media
Wednesday, June 27, 2007
1.55 p.m. EDT - Strategies to Drive Further Usage of Mobile
Search
2.40 p.m. EDT - Business Models for the Future: Offering
Location-Based Search
Where: Hilton Times Square
234 West 42nd Street
New York, NY 10036
Details: John Burry, Chief Architect for Action Engine, will analyze
recent case studies on successful deployments of mobile
search and location-based services and the underlying
challenges that were overcome in the process. He will shed
insight on practical methods to improve service discovery
and increase profitability in deployments.
During these presentations, participants will learn answers
to the following questions:
1. What mobile search services have been successful in
terms of consumer acceptance and profitability?
2. How can operators and content providers hasten service
uptake via consumer education and promotions?
3. What role will mobile advertising play in search and
location-based services?
For more information on the Off-Deck Mobile Content and Search conference, please visit: http://www.informatm.com/marlin/30000001001/MARKT_EFFORT/marketingid/ 20001505300. (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)
About Action Engine
Action Engine, the On-Device Portal (ODP) Company™, enables media companies and network operators to build, deploy, and manage highly personalized and intuitive suites of mobile applications that deliver a superior user experience. Action Engine’s best-in-class ODP platform incorporates intelligent mobile advertising, support for mass market handsets and broad management capabilities that increase profitability, lower cost of ownership and drive brand-awareness. As the acknowledged market leader in ODP technology, Action Engine’s award-winning software has been successfully deployed by numerous companies including MSNBC.com, TiVo, Sprint, Verizon Wireless, smarTVideo, SingTel, Optus, and Globe Telecom. Additional information is available at +1-425-498-1500, info@actionengine.com, and www.actionengine.com.
Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.